About the campaign

About the campaign

We love Apple. Apple knows more about “clean” design than anybody, right? So why do Macs, iPods, iBooks and the rest of their product range contain hazardous substances that other companies have agreed to abandon? A cutting edge company shouldn’t be cutting lives short by exposing children in China and India to dangerous chemicals. That’s why we Apple fans need to demand a new, cool product: a greener Apple.

We’re Greenpeace, and we want a fresh green Apple.

Right now, poison Apples full of chemicals (like toxic flame retardants, and polyvinyl chloride) are being sold worldwide. When they’re tossed, they usually end up at the fingertips of children in China, India and other developing-world countries. They dismantle them for parts, and are exposed to a dangerous toxic cocktail that threatens their health and the environment.

You can’t recycle toxic waste

If Apple doesn’t drop the toxics from its products, it doesn’t matter how good a recycling program they have. Because toxics make recycling more hazardous. And eventually, the toxic chemicals will be released. Dropping toxics makes reuse and recycling of products simplier, safer and cheaper.

Recycling – Apple finally came around to a limited recycling program in the US, but they can do better. We want them to offer a comprehensive take-back and recycling program worldwide. Not just in the US or where Apple is legally compelled to.

It’s time for Apple to use clean ingredients in all of its products, and to provide a free take-back program to reuse and recycle its products wherever they are sold. That means:

  • Remove the worst toxic chemicals from all their products and production lines.
  • Offer and promote free “take-back” for all their products everywhere they are sold.

We’re not asking for just “good enough.” We want Apple to do that “amaze us” thing that Steve does at MacWorld: go beyond the minimum and make Apple a green leader.

Go on, be a tiger
.mActIt’s not about bruising Apple’s image, Apple should be an environmental leader. We want Apple to be at the forefront of green technology, and to clearly show other companies how to do it the right way. But YOU have to tell Apple to go green to the core — they listen to their customers, not to Greenpeace.

mact

Innovative or Conventional?
Of course Apple isn’t the only company that needs to change its ways. But in a recent Greenpeace scorecard, Apple ranked lower than HP, Dell, Nokia, and Sony. For an industry innovator, Apple is falling off the cart while the leaders of the industry are speeding ahead.

Apple is lagging behind both Dell and HP, who have both promised to start removing toxic chemicals from their products. And HP and Dell both have much better global “take back” programs than Apple. Here’s a chart outlining precisely what Apple needs to do to leap out of last place and take the lead.

Start a revolution on your desktop
Enough talk – let’s get going. Ready to take a bite of Green Apple? Join thousands of other cool Green Apple activists and take action today.

Still got questions? Check out the questions about the campaign and iPoison + iWaste for more details about the campaign and Apple’s environmental record

Convinced? Ready to take a bite of Green Apple? Join thousands of other cool Green Apple activists and take action today.

Still got questions? Check out the questions about the campaign and iPoison + iWaste for more details about the campaign and Apple’s environmental record.

recycle